Uncovering opportunity in the face of rapid change and certain uncertainty.
The rapid pace of cultural and technological change means that no one is safe from the risk of disruption. Consumer expectations have never been higher. Competitive advantage is elusive. Pressure to deliver measureable outcomes has never been more intense.
Clear and actionable strategy grounded in research-based insights is the antidote to change and uncertainty. It reduces ambiguity and ensures the organizational and operational alignment needed to envision and achieve success.
Positioning
Define and crisply articulate the unique and meaningful value your organization, brand, product or service delivers
Category & Culture Forecasting
Future-focused analysis of the most meaningful shifts in category and audience dynamics and the resulting risks or, better yet, opportunities for disruption
Competitive Landscape
Market-based intel that uncovers opportunities to create and sustain competitive advantage
Growth Opportunities
Harness the power of experience and creativity to imagine new possibilities and unlock the potential of new markets or new audiences
Business & Product Innovation
Leverage research-based insights and the principles of design thinking to generate new solutions to unmet market needs
Experience, Engagement & Content Strategy
Human-centered approach to adding value, creating utility and earning engagement in spaces and moments that matter