The key to great strategy is inspirational simplification.
Too often strategists live in a rarefied atmosphere with layers of nuanced analysis and complicated frameworks that yield little actionable insight. The brilliance in brilliant strategy lies in the ability to strip away the things that don’t matter and sharpen focus on those that do.
I help organizations uncover and articulate the unique and meaningful value they create and discover opportunities to drive powerful engagements, disrupt categories and create competitive advantage.
I have led the growth and transformation of brands in just about every category imaginable including retail, CPG, beverage alcohol, health, healthcare, health insurance and OTC pharma, entertainment, destination marketing, financial services, higher education, home appliances, building products, electronics and non-profits of all sizes (a personal passion.)
I’ve built high-performing teams.
I’ve helped shape the vision and growth strategies for some of the country’s top creative agencies.
I work well as a member of an integrated team.
I’m also comfortable playing the role of outside change agent.